Empowering Small Businesses: Gary Krivin’s GJK Consulting – Where Bigger Equals Rigor

A few poignant words marked the beginning of a lifelong quest for Gary Krivin

“My father was always dreaming of owning his own business; he never did.” 

Eventually, Kirvin’s own pursuit of entrepreneurship was fueled by childhood aspirations and a desire to help others succeed. 

With a diverse professional background and a passion for empowering businesses, Krivin embarked on a journey that led to the creation of GJK Consulting, a company that’s since become a beacon of hope for entrepreneurs seeking to thrive in the modern business landscape.

Krivin’s journey is one of resilience and entrepreneurial spirit. Growing up just outside Manhattan, New York, he began his entrepreneurial endeavors as a young newspaper boy. A chance encounter with a restaurant owner opened doors for Krivin, who quickly learned the value of being in the right place at the right time with the right attitude. Working in the restaurant business, he put himself through NYU Film School and later embarked on various career paths, including stints as a Studio 54 doorman and a live TV producer and director for major networks like NBC and ABC. However, his innate desire to be his own boss and make a meaningful impact persisted.

This ambition materialized when Krivin became a partner at Chumley’s in New York and established two other successful gastro pubs that garnered multiple awards in 1996. His entrepreneurial spirit was alive, but life had more to offer.

Transitioning into the advertising and marketing world, Krivin’s path ultimately converged with the democratization of technology. In the early 2000s, when everything was new, and businesses were celebrating so-called failures as learning and growing experiences, Gary was working for market leading firms such as R/GA and MD of AKQA’s NY office. This sparked him to lean into the operational side of business becoming the COO and partner of Crayon, a social media consulting agency. They helped pioneer the strategy and execution of B2C social media engagements for Fortune 500 clients including Coca-Cola, American Airlines, Kraft Foods and Panasonic. Krivin and the team built Crayon to the point of it culminating in a successful acquisition. “I wanted to find a way to help others achieve their goals of successful entrepreneurship and GJK was born.”

GJK Consulting, now 12 years old, serves as an empowering force for entrepreneurs seeking expert guidance and transformative solutions. At the core of GJK Consulting’s approach lies Gary Krivin’s commitment to offering on-demand services, tailored to meet each client’s specific needs.

One of the standout services that sets GJK Consulting apart is Krivin’s role as a fractional Chief Operating Officer (COO). As a seasoned COO and entrepreneur, Krivin steps into the shoes of a COO to work closely with clients, ensuring seamless operations and streamlined processes. 

One of Gary’s core sayings as a COO is “I measure success when you have grown to the point that you fire me for a full timer.” By offering fractional COO services, GJK Consulting provides small businesses with the expertise and support of a seasoned executive without the full-time commitment or expense, allowing clients to focus on their core competencies and strategic vision.

Additionally, GJK Consulting’s on-demand services approach ensures that business owners receive exactly what they need, when they need it. From business strategy and planning to financial management, digital transformation, and stress relief, GJK Consulting offers a comprehensive suite of services designed to tackle the unique challenges faced by each client.

GJK Consulting’s tagline, “Bigger Equals Rigor,” underscores its commitment to delivering results. To get growth, they help create repeatable processes across all departments in a company. GJK Consulting also helps establish consistent communication within the company and to their customers and show companies how to publicly access any needed company information or content they have created to showcase the success achieved. By recognizing that bigger growth requires a deeper level of attention and rigor, GJK Consulting aims to empower businesses to overcome obstacles and reach their full potential.

What truly sets GJK Consulting apart is Krivin’s personal journey as a COO in entrepreneurial organizations. He has walked in the shoes of his clients, experiencing firsthand the responsibilities, pressures, and triumphs that come with running a business. This unique perspective allows GJK Consulting to provide practical and empathetic support to business owners at every stage of their journey, from start up to growing revenue into the millions.

Gary Krivin’s GJK Consulting embodies the spirit of learning, growth, and unwavering dedication to helping business owners succeed. With a focus on personalized solutions and an understanding of the entrepreneurial experience, GJK Consulting stands as a trusted partner for businesses seeking to thrive in the ever-evolving business landscape. Through GJK Consulting, Krivin continues to make a positive impact on the small and medium businesses and entrepreneurial community, helping others turn their dreams into reality and achieve their goals of successful business ownership. To get in touch with Gary visit his LinkedIn profile or use the Calendly link to schedule your call today.


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